Strengthening your company’s brand can empower you to entice candidates. Among business executives, LinkedIn has been used to help companies stay closely connected to members of their existing professional networks, extend their current networks and promote brand identity.

With the launch of LinkedIn’s new recruitment tool and customizable plug-ins, LinkedIn now delivers additional professional value to companies looking to attract top talent.

This past summer, LinkedIn rolled out their “Apply with LinkedIn” plug-in for use as a new online recruiting tool for its members. The company touts the plug-in as a way to remove friction from the job application process by enabling people to use their LinkedIn profiles as resumes. It’s a way for companies to “attract more high-quality, passive candidates who may not have resumes ready, easily access referrals and recommendations and enhance a company’s talent brand and stand out,” states LinkedIn.

In fact, the process is an easy one – companies only need to include the plug-in by having their web developers enter a few lines of code on their company’s website job posting page. Customization is also available to reflect the brand’s look with use of the member company’s logo and colors.  Additionally, applicant submissions can be managed by routing them to emails or by linking with an applicant tracking system.

Web based companies like Netflix, Tripit and Photobucket were among the first to use the “Apply with LinkedIn” tool on their own online employment web pages. After impressive results and “exploding traffic” on its network, LinkedIn and forecasters predict that this tool will become widely used by other industries and companies.

Also, LinkedIn has developed additional plug-ins, similar to those of Facebook and Twitter, which permit companies to include LinkedIn member content on their company’s webpages such as profile information, company information and share buttons.

For information on how to develop a profile on LinkedIn or for ways on how to post job openings to look for new talent, visit www.LinkedIn.com.

Tags: brand; professional online network; recruitment;

This entry was posted on Tuesday, February 14th, 2012 at 12:50 am and is filed under Health Care Recruitment, Healthcare Branding, Online Brand Management, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.