Client: HealthCare Partners Nevada
In today’s information-driven society, all practices must have an online presence. According to Pew Research Center, more Americans are turning to the Internet to help make decisions about their health care. Being available online is critical to new patient referrals and maintaining competitiveness in the market.
HealthCare Partners Nevada (HCPNV), a network of more than 240 primary care physicians with 52 clinics throughout Southern Nevada asked MassMedia to redesign the company’s website and update the physician and clinic database. The overall objective was to develop a fresh look for the website that reflected the company’s new corporate branding and to revise their database to provide more useful information about their physicians and clinics.
Together, MassMedia and HCPNV developed a variety of ways for patients to search for doctors and/or clinics by accessing an extensive physician database which can be broken down by name, specialty, city, zip code and/or language.
The client’s request to add movement to their static homepage was satisfied with the addition of a scrolling header and having a variety of images reflecting the client’s branding and messaging. The header also provides an opportunity to update the images to match future campaigns as they develop.
MassMedia also developed physician profile pages with more personalized material, such as physician photos, bios, news, background and videos. Based on our research and experience, this type of content can introduce potential patients to new doctors and build trust in a doctor/patient relationship.
Clinic pages were included to contain photos of each clinic as well as a list of services and/or specialties, address, phone number and a list of physicians that practiced at the location. To connect the pages, MassMedia added links between clinic pages and physician profile pages for easy cross-reference accessibility.
The new website also features a full newsroom which provides patients and the media with credible third-party material. Updated on a regular basis, this newsroom houses new and archived articles relevant to the patients and physicians.
Overall, when developing a website medical practices should give attention to what their patients and referring physicians want to find online. It can make a significant difference when it comes to obtaining new patients and building a valued medical brand.